The Coach Behind Krank

I’m Jamie. This is why I built Krank.

I’ve spent more than four decades around fitness, boxing and combat sports, but Krank was never meant to be another gym full of equipment and noise.

I wanted to create somewhere people could learn, move well, get stronger and actually enjoy coming back to.

Proper coaching No egos Progress over quick fixes Adults only
Jamie, founder and coach at Krank Boxing and Fitness Durham
Why Krank Exists

Fitness should add something to your life.

Not another short burst of punishment, guilt or chasing the latest fitness trend. Something you can build into your week and keep progressing at.

Training should have purpose.

I’ve seen enough fitness trends come and go to know that most people don’t need more complexity.

They need good coaching, clear progression and an environment where they feel comfortable enough to keep turning up.

People matter more than equipment.

Krank isn’t built around shiny machines, mirrors or gadgets. It’s built around coaching and the people who train here.

One of the things I’m proudest of is seeing people walk through the door, settle in and realise they’ve found somewhere they belong.

The Krank Approach

Learn something. Build something. Keep going.

Whether it’s boxing, strength, mobility or simply rebuilding confidence, the goal is sustainable progression rather than chasing quick fixes.

  • Move well before simply working harder
  • Learn skills rather than just burn calories
  • Build strength that supports everyday life
  • Train consistently without living in the gym
  • Enjoy the people and environment around you
Inside Krank

See what that looks like in practice.

Different sessions. Different people. One coaching philosophy.

Jamie coaching at Krank Boxing and Fitness HQ Durham
Experience & Standards

Experience matters. So does continuing to learn.

More than 40 years around training and combat sports has shaped how I coach, but experience alone isn’t enough. Krank is built around professional standards, continued development and coaching people as individuals.

  • CIMSPA Personal Trainer Practitioner
  • Professional CIMSPA register
  • England Boxing Level 1 Amateur Coach
  • Boxing, judo and kickboxing background
  • Movement, mobility and strength-led coaching
  • Practical nutrition and habit support
Verify CIMSPA Status
Training at Krank

Find the way of training that fits you.

Join the coached community through Group Training or explore more individual support through Boxing Coaching and Personal Training.